Newsletter abonnieren

Posh Patrol Shoppers At Luxury Shoe Stores Less Empathetic, Study Finds

Shopping In Paris Eiffel Tower

If You Want An Investment Banking Job Lose The Brown Shoes



If you think money doesn’t play a role in people’s attitudes toward the less fortunate, you may want to think again.

A new study conducted by social scientists at Paris Descartes University and University of Southern Brittany found that shoppers outside of luxury stores like Louis Vuitton, Chanel, Salvatore Ferragamo, Christian Louboutin and Versace were less likely to help people in need of assistance than customers outside of budget-friendly stores, reports Forbes.

Study Results: Being Helpful Is Apparently Out Of Fashion

The experiment consisted of observing shoppers outside of both high-end boutiques and common shops in Paris, and the results showed that only 35 percent of the haute couture customers were willing to perform an act of kindness while standing near lavish goods, while 77.5 percent of shoppers outside of budget-friendly stores were willing to give a helping hand.

Examples of the exercises volunteers performed include asking a stranger to temporarily watch a wheel chair-bound friend, asking to borrow a cell phone, and a “mademoiselle in distress” dropping packages and appearing to be in need of assistance.

“Near a luxury store, participants were less likely to offer help,” researchers concluded, theorizing that materialism makes people less empathetic and less generous to their fellow human kind.

Kambra Clifford

Notice concerning medical entries:

Articles having medical content shall serve exclusively for the purpose of general information. Such articles are not suitable for any (self-) diagnosis and treatment of individual illnesses and medical indications. In particular, they cannot substitute for the examination, advice, or treatment by a licensed physician or pharmacist. No replies to any individual questions shall be effected through the articles.